There are several electronic advertising and marketing companies, yet Ekhos establishes itself apart with a data-driven, story-centric strategy to health and wellness and health advertisin g
There are plenty of electronic companies, yet few of them concentrate on health and wellness and health, and also less utilize a human strategy to advertising and marketing. For Ekhos, developing genuine links with customers, customers and possible customers becomes part of its DNA.
Ekhos is a full-service advertising and marketing firm supplying numerous solutions consisting of shopping, website design, brand name identification, and electronic advertising and marketing. A few of its significant customers consist of training tools manufacturer Power Plate, store physical fitness workshops Vibez Fit and Shred415, and CBD brand name fourfive.
Ekhos was substantiated of creator Saskia Topp’s ingrained love for the globe of health and wellness and health.
” We are committed to remaining on top of the most recent fads in the store workshop, health and wellness, and health markets,” states Topp. That interest drives her dedication to developing strong links with customers.
A Hands-On Strategy
Ekhos prides itself on doing due persistance when partnering with a brand-new customer. An initial phone call is established to deep study the brand name’s existing technique. Later, Ekhos sends out a comprehensive proposition clarifying exactly how the customer can enhance their omnichannel technique. Ekhos after that onboards the customer, gathers any type of appropriate electronic properties they have, and talks about any type of brand-new ones required.
Once the project technique is specified for the following quarter or month, Ekhos starts manufacturing and reaches function. Prospective customers in some cases begin functioning ad-hoc, yet ultimately, after count on is developed, they conform to an extra detailed strategy.
Unlike various other electronic advertising and marketing companies, creator Topp is extremely hands-on with every customer.
” Ekhos is my child, so it is difficult not to be,” she states. Every customer obtains straight assistance from the creator and a specialized account supervisor.
” If I am being entirely clear, I believe it is my character that praises client-relationship success,” she includes.
Leaning Into Information
Component of Ekhos’ success originates from its capacity to assess information and readjust as necessary.
” I strongly rely on the concept that the only method to discover is to determine,” states Topp.
Real electronic development does not occur over night. Occasionally it takes 3 to 6 months to see substantial proof that a project is functioning.
” We continually give understandings stemmed from our customers’ successes and problems,” keeps in mind Topp.
Shred415 is an excellent instance of exactly how information can be utilized to determine success. They pertained to Ekhos with 19 workshops and a well-known trademark name. The exercise, which contains 4 15-minute periods, concentrates on the brand name’s neighborhood, called “Shrednation.”
Although it’s currently a well-known brand name, Shred415 intended to boost its existing reach and produce brand-new leads. Ekhos utilized its knowledge in e-mail advertising and marketing, electronic project technique and social networks to enhance Shred415’s workshop sign-ups and boost its profits.
Over 7 months, Shred415’s natural social networks target market expanded by 241 percent.
Narration Drives Earnings
Ekhos humanizes brand names via durable “ambassadors.”
” I like calling them ambassadors as opposed to influencers due to the fact that these are people that truly appreciate your brand name both online and offline,” states Topp.
She uses an ambassador technique due to the fact that it’s not just economical yet stresses user-generated web content which frequently finds as even more natural.
” In today’s landscape, individuals are attracted to genuine, human-centric web content as opposed to required or phony web content,” keeps in mind Topp.
Ekhos utilized the power of narration to boost brand name recognition for Vibez Fit. The brand name is a store physical fitness workshop that uses the Power Plate device in 30-to-45-minute toughness, cardio and versatility exercises.
As a brand-new workshop in the saturated physical fitness market, Vibez Fit come to grips with structure recognition online. They opened up throughout a tough post-COVID landscape and in a brand-new market, Chicago.
Ekhos had the ability to give enhanced on-line presence and recognition via its tested performance history in advertising and marketing.
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Ekhos boosted Vibez’s natural social networks web link clicks by 93 percent over a 12-month duration. They likewise boosted Vibez’s natural social networks existence by 33 percent over the exact same time period.
” The workshop has a solid neighborhood emphasis, functioning as individuals’s 2nd home. That’s why I stress developing human-centric, relatable web content customized to this neighborhood,” states Topp.
Ekhos likewise accepts the power of individual link and customer references in workshops with tight-knit areas like Vibez Fit or Shred415.
Maintaining Tabs on Fads
The globe of social networks is regularly progressing, which is why Topp and her group survive with the most recent fads. Every week, she meets her group to go over something brand-new they discovered.
” It’s extremely valuable given that each staff member concentrates on various aspects and collaborates with different programs, guaranteeing a continual, varied discovering procedure,” she states.
The vital to remaining on top of what’s brand-new on each system is uploading on each network.
” If you’re not uploading, developing, or participating in a social neighborhood, you’ll lose out on recognizing the progressing landscape.”
Topp is likewise an Instagram ambassador, so she comprehends the different systems and likes to experiment with various attributes like Instagram Live.
What’s Following for Ekhos
The globe of electronic is ending up being significantly automated, and Ekhos is maintaining with the moments while holding to its beginning concepts. Topp states the firm is working together with brand names to establish automation advertising and marketing techniques and creatives.
In Addition, Ekhos is relocating past store physical fitness to consist of the basic physical fitness and health group.
” This relocation will certainly permit us to bring our knowledge to a larger variety of customers, supplying detailed remedies in both advertising and marketing technique and imaginative growth,” she states.
