International business class travelers will get a Therabody amenity kit complete with eye serum, face spray, hand cream and cleansing towelette
While flying is rarely the most relaxing part of traveling for business or pleasure, United is looking to give its guests a bit of recovery in the air, introducing TheraFace comfort products and Therabody devices to its international business class travelers.
The reason? The demand for luxury touchpoints and recovery is there. United reports that its international bookings are up 20% compared to last year, with guests opting for its premium cabin seats 30% more than in 2022. Plus, the airline cites a stat revealing 83% of international travelers identify catching Zs as an in-flight goal, with over half reporting sleep is more important than Wi-Fi access or even beverage service. In an adjacent vein, wellness-centered travel is also on the rise with consumers.
In-Flight & On the Ground
United customers flying via United Polaris international business class will be provided a Therabody amenity kit, complete with a TheraFace eye serum, face spray, hand cream and cleansing towelette. Those in United Polaris lounges will have access to popular Therabody products such as the Lounger, Theragun and RecoveryAir JetBoots, and have the chance to enjoy inflight wellness videos with guidance from Therabody experts. The videos are ideal for travelers looking to relax or ease into a restful sleep with breathwork and guided meditations.
“International travel is booming and our customers have direct access to more places around the globe than any other airline – with these new amenities, now they’ll also have the best experience flying there,” said Andrew Nocella, United executive vice president and chief commercial officer.
United also confirmed it’s bringing its wellness amenities to the ground, with in-airport Therabody’s Reset Suites scheduled to open this fall at all United Polaris lounges.
The suites will initially launch in New York/Newark and San Francisco lounges later this month, followed by Chicago O’Hare, Houston Intercontinental, Los Angeles and Washington Dulles.
The airline expects each lounge to offer at least one semi-private room complete with Therabody wellness technology, including a Lounger. Other amenities will be available through lounge valets, such as the Theragun, SmartGoggles and RecoveryAir JetBoots. TheraFace skin and body care products will be found in the United Polaris lounge restrooms and showers.
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Therabody’s collaboration with United signals a potentially larger trend as we look to 2024 and beyond. Roam Fitness, an airport-based gym concept, recently launched in Terminal F at the Philadelphia International Airport, its second location.
A global travel trends report by American Express recently demonstrated that 70% of travelers prefer to arrive at the airport early to settle in and relax before taking flight, positioning Roam Fitness and Therabody to be ready to meet their needs.
The partnership with United follows Therabody’s push into beauty with the introduction of its tech–advanced anti-aging mask and new business branch, Therabody Beauty.
